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Examples
of Permitted and Prohibited Announcements
PROHIBITED
LOGOGRAM: "Get MET, it pays."
PERMITTED
LOGOGRAM: "GE, we bring good things to life."
Analysis: The MET logogram is a call to action. The GE logogram
does not call upon the listener to do anything.
PROHIBITED
ANNOUNCEMENT: "A portion of this show is underwritten by Speedy
Lube, where you can now get a 10-point oil change and lube for the
unbelievably low price of just $12.99. So come on down to 115 Main
Street for fast, reliable service."
PERMITTED
ANNOUNCEMENT: "A portion of this program is underwritten by
Speedy Lube, located at 115 Main Street. Speedy Lube provides oil
changes and other car maintenance services." Speedy Lube 555-6565.
Analysis: The first text mentions price and contains two calls to
action. The second text identifies the sponsor, the sponsor's address,
telephone number and product line, and establishes a relationship
to the program.
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